We recently had the pleasure of collaborating with the design-led portfolio of premium brands, Country Road Group. As a result, I am very excited to present CRG pieces that are versatile enough to traverse with you across city, countryside and coast. These exceptionally comfortable, breathable fabrics create fluid silhouettes inspired by the long shadows cast by our diaphanous summer sunlight. If you crave simple yet considered style, this high summer collection will satisfy it.
From down under to on the up and up in SA
Country Road Group is one of Australia’s largest specialty fashion retailers with a market leading position in the mid to upper tier of the segment. Locally, the Country Road Group is part of the leading southern hemisphere retail group, Woolworths Holdings Limited (South Africa). CRG comprises five iconic brands; Country Road, Mimco, Trenery, Witchery, and Politix. Each brand has its own inspiring story to share, from modern Australian designs, to urban sophistication, and accessories with a quirk.
Country Road is an iconic Australian fashion lifestyle brand for the modern woman, man, child and home. For over 40 years, natural simplicity, beauty, and an inherent understanding of the Australian way of life have underpinned Country Road’s design philosophy. Focusing on style, quality and versatility, Country Road delivers contemporary Australian design for effortless living, every day.
Mimco has been around for over a quarter of a century, and season after season, this brand creates enduring design pieces that make any look unforgettable. Renowned for their iconic bags and statement jewellery pieces, Mimco’s accessories are designed to be treasured today, tomorrow, and for years to come.
Trenery designs are modern in approach and timeless in style. Less is more, and its beauty lies in its simplicity. Expect flattering cuts, subtle details, a timeless colour palette, and quality fabrication. Combining traditional craftsmanship with fabrics sourced from some of the world’s finest mills, Trenery creates effortless and enduring designs with lasting integrity.
Witchery is the first and last word in style. Always at the forefront, Witchery seamlessly captures the ever-shifting fashion mindset from across the globe and delivers highly sought after inspired designs. No one weaves a fashion spell quite like Witchery.
Their moral fibre is also yours. By choosing Witchery’s cotton products you are supporting their investment in Better Cotton’s mission. Read more here.
Politix is a well-respected men’s fashion brand from Australia. Many a savvy lady knows that sometimes the finest accessory she can flaunt at a special occasion, is a well-dressed man. Whether wedding, formal, business or weekend casual, Politix has a range of fine men’s wear designed to help him dress up to show up.
Ethics woven into their every fibre
For even more reasons to feel good in their fashion Country Road and Woolworths are on a good-business journey to take care of their people and the planet. In August 2015, they set out to embed sustainability into the way they do business and work with their suppliers, partners and customers. The groups focus is on ethical trade, sustainable farming and sourcing of raw materials, energy efficiency, waste reduction, water stewardship, social development, and health and wellness. They are committed to working with suppliers to maintain high ethical and social standards in the supply chain and using responsibly sourced fabrics in their collections.
Festive fashion worthy of celebration
Here you are sure to find holiday essentials for every occasion. With its vibrant tones and bold stripes this collection is ideal for celebrating our South African summer. I wish you a magical and memorable time with loved ones as you celebrate under sunny skies and around smoky braai’s.
See the collection: