Since starting The Stellenbosch Mom as a blog in 2012 our readership has grown to 13,000 views per month in the first term of 2016 plus a large group of subscribers that receive a monthly round-up of our articles in their inbox (Sorry, we can’t put a number to it as every time we check it seems someone new has subscribed). Most readers are moms (or dads) and tourists searching for child-friendly restaurants, wine farm and activities to do with their kids.
The categories of articles have grown over time and today The Stellenbosch Mom focuses on child-friendly places to visit ( also incl. baby shower venues and kids party venues) and activities to do with kids.
Not only do we attract locals from the Cape Winelands area but also South African and international tourists planning to visit the Cape Winelands/ Western Cape. A large number of readers in the hospitality industry also follow to see what’s trending in terms of child-friendly venues, kids party venues and baby shower venues.